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  • Writer's pictureNikolay Dobrev

It is humbling to see your vision turn into a reality.

When I bought the building for Bara4kata, I had a vague vision of its appearance.

I knew I wanted to grab attention.

But I wanted it to be subtle.

Easy to look at.

To be a piece of art.

And of course, it had to be aligned with the branding.

I picked the most recognizable fast-food colours: yellow and red.

And at the same time, I knew I had to find a way to stand out.

Unfortunately, I am not a skilful painter or a graffiti master.

I am a skilful businessman and marketer.

Who knows when to ask for help.

I reached out to @lombartcreativelab (check out his IG).

I have been following his work so I knew I could trust him.

When we got to the brainstorming stage, we started visualizing various building appearances together.

But when the execution stage began, I knew I had to get out of the way. I trusted him fully since creatives work best when you set them free.

It took him 3 days to turn an old, rusty hut into a fresh place for a delicious lunch.

I still have more work to do.

I have to take care of the tiles, install the cooking equipment and deal with the administration.

Opening day is close and the fun is only beginning.

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