It is humbling to see your vision turn into a reality.
When I bought the building for Bara4kata, I had a vague vision of its appearance.
I knew I wanted to grab attention.
But I wanted it to be subtle.
Easy to look at.
To be a piece of art.
And of course, it had to be aligned with the branding.
I picked the most recognizable fast-food colours: yellow and red.
And at the same time, I knew I had to find a way to stand out.
Unfortunately, I am not a skilful painter or a graffiti master.
I am a skilful businessman and marketer.
Who knows when to ask for help.
I reached out to @lombartcreativelab (check out his IG).
I have been following his work so I knew I could trust him.
When we got to the brainstorming stage, we started visualizing various building appearances together.
But when the execution stage began, I knew I had to get out of the way. I trusted him fully since creatives work best when you set them free.
It took him 3 days to turn an old, rusty hut into a fresh place for a delicious lunch.
I still have more work to do.
I have to take care of the tiles, install the cooking equipment and deal with the administration.
Opening day is close and the fun is only beginning.